http://publicationslist.org/data/sebastiano.grandi/atom.xmlsebastiano grandi's Publications List sebastiano grandihttp://publicationslist.org/sebastiano.grandi$basepathfavicon.icoRecent additions to sebastiano grandi's PublicationsList.org pagehttp://publicationslist.org/publications.png2010-09-07T13:58:54Z http://publicationslist.org/sebastiano.grandi/refid1 2010-09-07T13:56:10Z The role and management of product innovation in retailer assortments: evidence from the Italian FMCG market This paper aims to focus on analyzing and measuring the sales and organizational impact of new products introduction in the assortment of Fast Moving Consumer Goods (FMCG) retailers in Italy. To test these effects the study uses a multidimensional analysis approach based on scanner data of subcategories in Hypermarkets and Supermarkets. The results point out that if correctly managed product innov...<br/><br/>Fornari D., Grandi S. Fornari E. (2009) <i>The International Review of Retail, Distribution and Consumer Research</i> 19: 1 14<br/>