Desmund Egbe    - research student -

Abstract: Orion Food (M) Industries Sdn Bhd is a food manufacturing company in Malaysia and it is a wholly-owned subsidiary of the Portwest Group of Companies which is an international diversified corporation. Orion Food Company was formed in 1993 to produce a variety of ready prepared meals for domestic market, as a result of increase awareness in convenience foods which could be prepared at home or the office. Looking at the analysis of the case study, it shows that Orion Food is faced with tremendous challenges in the domain of marketing management, outdated information systems, complex human resource management. The case also illustrates that the company strategic motive is to expand into European markets, the UK market in particular, to enable them increase their market share and their brand awareness. This studies aims at providing effective management tools for Orion Food to enable them in determining their business Strengths, Weakness, Opportunities and Threats (SWOT), which will ensure that they design an effective marketing strategy, competitive strategy, growth options and organizational strategy. This will make sure Orion Food achieve profitability in its domestic and international market segments. Finally, the proposed business plan which was adopted for the company is that of brand promotion improvement and an integrated information systems management project will serve as a recommendation to augment the overall business performance in both the domestic and international markets of Orion Foods, this will ensure that the company�s structure is up-to-date with the change in the business environment.

Abstract: The main issue for this research is the concepts of Corporate Social Responsibility (CSR) in the Oil and Gas industry, with a main focus on the Royal Dutch Shell in Nigeria. CSR has led to several debates currently going on, whereby � it is been debated that organizations, corporate directors and managers should take into consideration, social and environmental factors in commercial decision making. If these factors are been considered as a tool for decision making, it can be describe as corporate social responsibility (Matthew et al., Issue Autumn 2007). All this debates has instigated the United Nation (UN) to build a consensus around the obligations that firms owe to society which are reaching a very important point. It has been suggested that, these advances should be followed with caution by practicing CSR policies (Forbes, The CSR Blog, 2011)