Mitchell Reisberg is a seasoned executive and the Chief Sales Officer at Watchdog Merchant Services, where he has built a career advocating for transparency, honesty, and ethical practices in the payments industry. With over 15 years of experience in merchant services, Mitchell is widely respected for his ability to simplify complex payment structures, protect business owners from hidden fees, and build long-lasting client relationships rooted in trust.
Mitchell holds a Bachelor’s degree in Accounting from Syracuse University, one of the most rigorous programs in the country. His background in accounting has provided him with the financial precision and analytical thinking necessary to challenge an industry often criticized for its opacity and misleading practices. Early in his career, he held leadership roles at some of the largest names in the payments industry, including Fiserv, Heartland Payment Systems, and Get Beyond, where he consistently led top-performing sales teams.
In 2009, Mitchell joined Watchdog Merchant Services, a company originally founded to help business owners better understand their merchant agreements. Under his leadership, Watchdog evolved into a full-service payment provider—but one that stayed true to its roots: fighting for the merchant. Mitchell’s core philosophy is that every business owner deserves clarity and control over how they’re charged and supported.
Watchdog’s signature offerings—cost-plus pricing, flat fees, transparent terminal rentals or purchases, and clear monthly statements—are all reflections of Mitchell’s belief that business owners should never feel tricked or misled by the companies they rely on. In an industry where confusion is often used as a sales tactic, Mitchell’s voice is refreshingly direct. He frequently calls out unethical practices publicly, positioning himself and Watchdog as consumer-first advocates.
Clients describe Mitchell not just as a provider, but as a partner—someone who takes the time to educate, listen, and tailor solutions that serve their long-term success. His customer-first mindset and no-nonsense communication style have earned him loyalty across sectors, from restaurants and retail to healthcare and professional services.
Based in Brooklyn, New York, Mitchell continues to lead Watchdog’s growth by expanding partnerships, mentoring new sales professionals, and staying actively involved in every aspect of client care. Whether helping a small business cut unnecessary costs or navigating industry shifts like surcharging and EMV compliance, Mitchell remains committed to one simple principle:
The best business is honest business.
Mitchell holds a Bachelor’s degree in Accounting from Syracuse University, one of the most rigorous programs in the country. His background in accounting has provided him with the financial precision and analytical thinking necessary to challenge an industry often criticized for its opacity and misleading practices. Early in his career, he held leadership roles at some of the largest names in the payments industry, including Fiserv, Heartland Payment Systems, and Get Beyond, where he consistently led top-performing sales teams.
In 2009, Mitchell joined Watchdog Merchant Services, a company originally founded to help business owners better understand their merchant agreements. Under his leadership, Watchdog evolved into a full-service payment provider—but one that stayed true to its roots: fighting for the merchant. Mitchell’s core philosophy is that every business owner deserves clarity and control over how they’re charged and supported.
Watchdog’s signature offerings—cost-plus pricing, flat fees, transparent terminal rentals or purchases, and clear monthly statements—are all reflections of Mitchell’s belief that business owners should never feel tricked or misled by the companies they rely on. In an industry where confusion is often used as a sales tactic, Mitchell’s voice is refreshingly direct. He frequently calls out unethical practices publicly, positioning himself and Watchdog as consumer-first advocates.
Clients describe Mitchell not just as a provider, but as a partner—someone who takes the time to educate, listen, and tailor solutions that serve their long-term success. His customer-first mindset and no-nonsense communication style have earned him loyalty across sectors, from restaurants and retail to healthcare and professional services.
Based in Brooklyn, New York, Mitchell continues to lead Watchdog’s growth by expanding partnerships, mentoring new sales professionals, and staying actively involved in every aspect of client care. Whether helping a small business cut unnecessary costs or navigating industry shifts like surcharging and EMV compliance, Mitchell remains committed to one simple principle:
The best business is honest business.
