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Petter Bae Brandtzaeg
SINTEF ICT
University of Oslo
pbb@sintef.no
Petter Bae Brandtzæg is at present PhD candidate and reseracher at SINTEF ICT and IMK at University of Oslo.

He received his Master degree in Social Psychology from the Norwegian University of Technical Science in 2000. He joined SINTEF ICT and the Department of Cooperative and Trusted Systems in May 2000.

He has been project manager in several research projects on Human-Computer Interaction issues and was head of the HCI-group at SINTEF in 2006 and manager for WP1 (User experience) in the FP6 project CITIZEN MEDIA from 2006-2007.

His expertise is in analysing user trends and patterns of use of new digital media, digital literacy and user-centred evaluations of the user experience in ICT systems. He holds more than 30 publications, done a number of presentations both at international and national conferences. He has been cited or interviewed in Norwegian newspapers, television and radio more than 150 times.

He is holding lectures/presentation about:
1. Online communties
2. Digital divide
3. Children and young peoples usage of new media
4. Old people in a digital society
5. How to desing for young people on the web
6. Digital competence/literacy
7. New media trends



Journal articles

2007
B H Kaare, P B Brandtzæg, T Endestad, J Heim (2007)  In the Borderland Between Family orientation and Peer-culture: The Use of Communication Technologies among Norwegian Tweens   New Media & Society 9: 4. 603-624 July  
Abstract: This article explores the use of mediated communication among Norwegian children aged between 10 and 12 years. The analysis is based on a survey and 88 qualitative interviews with 130 children about their use of different types of communication technologies. This allowed a sketch of connections between the nature of the childrens' social relationships, mediated content and various means of communication employed. Six main content categories of mediated communication were identified. The study points out that new media technologies offer the children new ways of communicating content and meaning which were not easily communicated by children before; both aggressive and emotionally positive content are exchanged more easily through digital technologies than face-to-face. Above all, the children use communication technologies to build and strengthen relationships for the benefit of their schoolmates and friends. Whether the use of new communication technologies, Short Message Service (SMS) in particular, is accelerating the ongoing process of individualization of the family, is discussed.
Notes:
J Heim, P B Brandtzæg, T Endestad, B H Kaare, L Torgersen (2007)  Children’s Usage of Media Technologies and Psychosocial Factors   New Media & Society 9: 3. 425-454 May  
Abstract: Media use has changed considerably during the past five years and earlier research has produced contradictory results on how media use links to children's psychosocial factors. This study charts the access to and use of several media technologies among 825 Norwegian schoolchildren between 10 and 12 years of age. The questionnaire contained items concerning children's self-concept, parental monitoring and social competence. It found that children engage with different kind of media activities and some of these are significantly related to psychosocial factors, however, these correlations were in general quite small. Entertainment usage was associated with low scholastic competence. Both utility usage and heavy advanced usage of new media were related to self-perceptions of athletic competence. Low social acceptance was linked to Gameboy usage and advanced usage of media. Finally, there was a relationship between experienced parental monitoring and utility usage of media technology. The possible implications for these empirical relations are discussed.
Notes:
2004
P B Brandtzæg, B H Stav (2004)  Barn og unges skravling pÃ¥ nettet - Sosial støtte i cyberspace? (Social Support in Cyberspace among Children and Young People?)   Tidsskrift for Ungdomsforskning 4: 1. 27-47 February  
Abstract: Informasjons- og kommunikasjonsteknologi er etablert som en selvfølgelig sosial arena og møteplass for barn og unge i Norge. Ulike former for elektronisk kommunikasjon mellom unge vil trolig bare øke i årene som kommer. Samtidig vet vi at unge mennesker har behov for opplevelsen av nærhet, sosial støtte og tilhørighet i et moderne samfunn som blir betegnet som flytende og uoversiktlig. Det er avgjørende for unge å bli akseptert, godtatt, sett og hørt. I lys av eksisterende forskning diskuterer artikkelen om unge opplever ulike former for sosial støtte i cyberspace. Fordeler og ulemper med ny elektronisk kommunikasjon blir belyst
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Book chapters

2003
J Krogstie, P B Brandtzæg, J Heim, A L Opdahl (2003)  Usable mCommerce Systems: The Need for Modeling-Based Approaches   In: Advances in Mobile Commerce Technologies. Edited by:Ee-Peng Lim and Keng Siau. 190-205 New York, USA: Idea Group Publishing  
Abstract: As the number of mobile device users increases rapidly and exceeds that of PC users by a large margin, conducting business and services over these mobile devices, also known as mobile commerce is becoming very attractive and is expected to drive the future development of electronic commerce. To tap the potential of mobile commerce, application providers, service providers, content providers, and technology providers have to work together to realize the future mobile commerce applications. In the process of conceptualizing and developing these applications, they have to be cognizant of the latest development in mobile commerce technology. Advances in Mobile Commerce Technologies serves as an introduction to mobile commerce with emphasis on both theory and application.
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P B Brandtzæg, A Følstad, J Heim (2003)  Enjoyment. Lessons from Karasek   In: Funology: from usability to enjoyment Edited by:M. A. Blythe, K. Overbeeke, A. F. Monk & P. C. Wright. 55-65 Dordrecht, the Netherlands: Kluwer  
Abstract: What makes some experiences enjoyable, and other experiences not? How can we understand enjoyment in human factor design; what components should we consider when we are designing for enjoyment? This chapter explores a theoretical model for understanding the components and nature of enjoyment, and how HCI (Human Computer Interaction) professionals can predict and evaluate enjoyment. The model is a modified version of Robert Karasek’s well-known demand-control-support model used in work and organisational psychology
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Conference papers

2007
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